Our Services
Brand & Product Strategy
We partner with brands to develop innovative new products that drive growth for business and benefit users.
What we deliver
Market Trends
We deliver market trends by conducting in-depth research and analysis, identifying emerging consumer behaviours, industry shifts, and competitor strategies. This insight helps inform your brand and product strategy, ensuring your offerings stay relevant, innovative, and competitive in the market.
Consumer Needs
We deliver valuable insights through competitor product reviews and testing, analyzing their strengths, weaknesses, and customer feedback. By understanding competitor offerings, we help refine your brand and product strategy, ensuring your products stand out and meet market demands more effectively.
Competitor Landscape
We analyze the competitor landscape by assessing market players, their products, pricing strategies, and consumer feedback. This research helps shape your brand and product strategy, enabling you to identify gaps, differentiate your offerings, and position your brand effectively in the market.
User Insights & Opportunity
We gather user insights through research, surveys, and feedback analysis, identifying key pain points and preferences. This helps uncover opportunities for product innovation and refinement, ensuring your brand strategy is aligned with consumer needs and market demand for greater success.
Innovation Areas
We identify innovation areas by analyzing market trends, consumer behavior, and emerging technologies. This enables us to pinpoint opportunities for product differentiation and new features, ensuring your brand and product strategy remains forward-thinking, competitive, and aligned with future market demands.
Brand & Product Vision
We help define a clear brand and product vision by aligning your goals with market insights, consumer needs, and industry trends. Our team collaborates with you to create a compelling vision that drives innovation, differentiation, and long-term business growth.
We Specialise in
Pet Products
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With extensive experience in developing pet products, we specialize in creating high-quality, innovative solutions that meet both consumer demand and industry standards. From pet accessories to health-focused items, our team combines creativity, functionality, and safety to deliver products that stand out in the market. We guide you through every stage of development—from design to production—ensuring your pet product meets the highest standards of quality and appeal. Partner with us to bring your unique pet product ideas to life.
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Clients can get started by sharing their pet product ideas and goals with us. Our team will guide you through the entire development process, from initial design and prototyping to production, ensuring a smooth, efficient path to creating high-quality pet products.
Baby Products
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With extensive experience in developing baby products, we specialize in creating safe, innovative, and high-quality items for infants and toddlers. Our team understands the unique safety standards and regulations required in this industry, ensuring that every product is both functional and compliant. From baby apparel to gear and accessories, we work closely with clients to bring their ideas to life, offering expert design, prototyping, and manufacturing solutions. Trust us to deliver baby products that prioritize safety, comfort, and style.
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Clients can get started by sharing their baby product ideas and specifications with us. Our team will guide you through the design, prototyping, and production process, ensuring high-quality, safe products that meet industry standards and exceed customer expectations.
Home & Kitchen Products
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With extensive expertise in developing home and kitchen products, we create functional, stylish, and high-quality items that elevate everyday living. From cookware and utensils to storage solutions and decor, our team combines design innovation with practical functionality. We understand market trends and consumer needs, ensuring each product meets both aesthetic and performance standards. We guide you through every stage of development, from concept and prototyping to final production, delivering home and kitchen products that enhance homes and exceed expectations.
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Clients can get started by sharing their home and kitchen product ideas with us. Our team will collaborate with you to refine concepts, create prototypes, and manage the production process, ensuring high-quality, functional products that align with your brand vision.
Some of our work.
We partner with brands to unlock and develop potential
Types of Development
We specialize in full product development, white-label solutions, and customized factory modifications. From concept to production, we provide end-to-end support, ensuring quality, cost-efficiency, and timely delivery. Our expertise helps bring your product ideas to life with precision and innovation.
Sourced Products
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A sourced project or white label product refers to a product that is manufactured by a third party but branded and sold under your company’s name. Instead of designing and developing a product from scratch, you select an existing product made by a manufacturer, customize it with your brand's logo and packaging, and then market it as your own. This approach allows you to quickly bring products to market without the time and expense of full product development, while still having a product that fits your brand's identity and customer needs.from the factory's existing production processes and expertise.
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Clients can get started with sourced or white-label products by sharing their requirements and brand vision. We identify suitable products, and manage sourcing from reliable suppliers, ensuring high-quality products that align with your brand’s standards.
Modified Factory Products
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A modified factory product is an existing product that is customized to meet your specific needs or preferences. Instead of developing a completely new product, you start with a product already being manufactured and make adjustments to features, design elements, or materials to better align with your brand or customer requirements. This can include changes like altering colors, adding new functions, or upgrading materials. It's a quicker and more cost-effective way to create a unique product while still benefiting from the factory's existing production processes and expertise.
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Clients can get started with a modified factory product by sharing their desired changes and specifications. Our team works closely with the factory to adapt the design, materials, and functionality, ensuring the product meets your brand’s unique requirements and quality standards.
Full Development Projects
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A full development product is an entirely new product created from scratch, starting with an idea and moving through the stages of design, prototyping, and manufacturing. This process involves developing unique features, design elements, and functionality that don’t currently exist in the market. Full product development typically includes research, concept creation, design refinement, prototyping for testing, and final production. While this approach takes more time and resources, it results in a completely original product tailored specifically to your brand and customer needs, offering the most creativity and differentiation in the market.
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Clients can get started with a full development project by sharing their product vision and goals. Our team will guide you through every phase, from initial concept and design to prototyping, sourcing, and manufacturing, ensuring a seamless, high-quality development process.
Client Reviews
We make strategy easy
We help you at each step of Strategy
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As part of our design services, we help customers stay ahead of the competition through comprehensive market research and trend analysis. Our team conducts in-depth research into industry trends, consumer preferences, and competitor activities, providing valuable insights that guide design decisions. By identifying emerging trends and market shifts, we ensure that your products remain relevant and innovative. We analyze data across various channels, from consumer behavior to global design movements, allowing us to create products that resonate with target audiences. With our market research expertise, we empower clients to design products that align with market demands, meet customer expectations, and drive long-term success.
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As part of our design services, we assist customers with comprehensive competitor product research to help them understand market positioning and identify areas for differentiation. Our team analyzes competitors' product offerings, including design features, pricing strategies, strengths, and weaknesses. This research allows us to pinpoint opportunities for innovation and refinement in your product design. By evaluating competitor strategies and consumer feedback on similar products, we ensure that your product stands out in the market. Our in-depth analysis also helps optimize your design for functionality, aesthetics, and pricing, giving you a competitive edge. With our competitor research, we enable clients to make informed design decisions that improve product appeal and maximize market potential.
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We help customers with user insights and opportunity identification as part of our design services by conducting thorough research into consumer needs, behaviors, and pain points. Our team gathers data through user interviews, surveys, and market analysis to understand what drives your target audience. By analyzing this information, we identify opportunities for innovation and areas where your product can better address user needs. We also monitor industry trends and technological advancements to ensure your product remains relevant. Through our user insights and opportunity identification, we guide clients in creating products that resonate with customers, offering practical solutions to their challenges while enhancing user experience. This research-driven approach ensures that your designs are not only aesthetically appealing but also highly functional and market-ready.
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We help clients achieve targeted innovation by analyzing market trends, consumer needs, and competitor landscapes. Our team collaborates closely with you to identify unique opportunities for product differentiation, ensuring that innovation aligns with your brand vision. Through creative solutions, prototyping, and efficient development, we bring new, impactful products to market, driving growth and competitive advantage.
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Our concept development service is at the core of our design process, where we bring creative ideas to life with precision and innovation. We collaborate closely with clients to understand their vision, objectives, and market needs. Our team combines design thinking, market research, and user insights to develop unique concepts that resonate with target audiences and stand out in the market. Through sketching, prototyping, and iterative refinement, we ensure that every concept aligns with your brand’s identity while being functional and feasible for production. We focus on creating concepts that are not only visually compelling but also commercially viable. With our expertise in concept development, we guide clients from initial idea generation to a clear, actionable direction for their product design, ensuring success at every stage.
Proven Innovation from Leading Designers
Featured Areas of Expertise
Our founders have over 50 years of experience across design and supply chain for some of the world's most recognised brands.
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Our expertise in home and kitchen products is built on years of experience in designing and manufacturing items that blend functionality, quality, and style. Whether it's innovative kitchen gadgets, durable cookware, or elegant home accessories, we focus on creating products that enhance everyday living. Our team understands the latest trends and consumer demands in the home and kitchen space, ensuring each product not only meets but exceeds expectations in performance and design.
Leveraging our market insights and strong manufacturing partnerships, we manage the entire development process, from concept to production. By working with us, you gain a partner dedicated to bringing high-quality, stylish, and practical home and kitchen products to market efficiently and effectively.
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With extensive experience in the pet products industry, we understand the unique demands and trends that drive this market. From designing innovative pet toys and accessories to developing high-quality feeding solutions, our team has a proven track record of creating products that pet owners love and trust. We combine creativity, functionality, and durability in every design, ensuring each product meets the highest standards of safety and comfort for pets.
By leveraging our deep market insights and established manufacturing partnerships, we streamline the entire process—from concept to production—bringing your pet product ideas to life efficiently and effectively. Partner with us to deliver exceptional products that stand out in the competitive pet market.
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We specialize in the baby products market, bringing a wealth of experience and a deep understanding of the unique needs and safety standards that parents expect. From nurturing baby toys to innovative feeding solutions and nursery essentials, our team excels at creating products that combine safety, comfort, and style. Every design is thoughtfully crafted with the utmost care to ensure it meets rigorous quality and safety regulations, providing peace of mind to parents.
With our expertise in market trends and established manufacturing network, we streamline the product development process—from initial concept to full-scale production—delivering high-quality, reliable baby products that truly stand out. Let us help you bring your next baby product to life with precision and care.
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China remains a global leader in manufacturing, offering unmatched production capabilities, advanced technology, and cost-effective solutions. Our dedicated team in China has strong local connections, allowing us to navigate the complexities of the market with ease and efficiency. We work directly with trusted manufacturers, ensuring rigorous quality control, timely production, and access to the latest innovations in product development.
By leveraging our on-the-ground presence in China, we can source a wide variety of materials and components tailored to your product's specifications. We oversee the entire process, from initial design and prototyping to full-scale production, ensuring that every detail aligns with your vision and quality standards. Partnering with us means gaining a reliable and experienced partner in China who is committed to delivering products that excel in the global marketplace.
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India is a rapidly growing economy with a wealth of manufacturing capabilities, making it an ideal destination for developing and sourcing new products. Our established team on the ground in India leverages deep local market knowledge and a network of trusted manufacturers to bring your product ideas to life efficiently. We work closely with our Indian partners to ensure the highest quality standards, cost-effective production, and access to a wide range of materials and craftsmanship.
By partnering with us, you benefit from our expertise in navigating the dynamic Indian market. We handle every step of the process, from product design and prototyping to sourcing and manufacturing, ensuring a seamless experience. With our local presence and insight into India’s expanding production landscape, we can help you develop innovative products that are built for success.
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We specialize in sourcing products in Vietnam by leveraging our deep local expertise and established network of trusted suppliers. Our team works closely with clients to understand their specific needs, whether it's for textiles, electronics, furniture, or consumer goods. We conduct thorough market research, identify reliable manufacturers, and ensure they meet the highest quality standards.
Our hands-on approach includes factory audits, quality control, and regular updates to keep clients informed throughout the process. We also handle logistics, ensuring timely and cost-efficient delivery. With our in-depth knowledge of the Vietnamese market, we offer tailored sourcing solutions that help clients access the best products, optimize costs, and minimize risks. Whether you are new to sourcing in Vietnam or expanding your supply chain, we provide reliable, efficient, and transparent services.